Sommly Shelf · from Sommly

Every wine on your site, described to sell.

Most independent shops list hundreds of wines with the importer's one-line blurb. There's never time to rewrite them, but it quietly costs you search ranking and sales. Sommly Shelf writes proper copy and filterable tags for your whole range, grounded in real wine data, and hands it back ready for your shop.

Get 5 of your wines done free From £150/mo · no contract

Bottles on the shelf of an independent wine shop

We'll rewrite 5 of your wines, free. Real wine data, nothing invented.

Facts from

real wine data, never invented

Here's the difference, on a real bottle

M. Chapoutier "Belleruche" Côtes-du-Rhône Rouge

Before · importer blurb

"Côtes-du-Rhône red. Grenache and Syrah. Easy drinking."

After · Sommly Shelf

A polished, crowd-pleasing southern Rhône red from one of the region's most respected names. Grenache brings ripe red and black fruit and a touch of warmth, Syrah adds savoury pepper and a darker, spiced edge. Smooth and medium-bodied with soft tannins and a gently peppery finish. The kind of bottle that works as happily on a Tuesday as it does with a Sunday roast.

Grenache Syrah Côtes-du-Rhône Medium body Soft tannins Roast meats Hard cheese Midweek dinner

Grape, region and producer come from verified wine data, not made up. The exact blend, ABV and drinking window come straight off your distributor's tech sheet. We only write what we can stand behind. Your customers would spot an invented fact instantly.

And every word is yours to edit. Use ours as it is, or as a placeholder until you've tasted the wine and written your own. Nobody knows your range like you do. We just make sure nothing sits there with a bare importer blurb while you find the time.

How it works